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Cookies
are messages that a web
server
transmits to a web
browser so that the web
server
can keep track of the user's activity on a
specific website.
The message that the web
server
conveys to the browser
is in the form of an HTTP
header that consists of a text-only
string.
The text is entered into the memory of the browser.
The browser,
in turn, stores the cookie
information on the hard
drive so when the browser
is closed and reopened at a later date the cookie
information is still available.
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Web
sites use cookies
for several different reasons: |
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1)
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To collect demographic
information about who is visiting the website.
Sites
often use this information to track how
often visitors come to the site
and how long they remain on the site.
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2) |
To personalize the
user's experience on the website.
Cookies
can help store personal information
about you so that when you return to the
site
you have a more personalized experience.
If you have ever returned to a site
and have seen your name mysteriously
appear on the screen,
it is because on a previous visit you
gave your name to the site
and it was stored in a cookie
so that when you returned you would be
greeted with a personal message. A good
example of this is the way some online
shopping sites
will make recommendations to you based
on previous purchases. The server
keeps track of what you purchase and
what items you search for and stores
that information in cookies.
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3) |
To monitor
advertisements. Websites
will often use cookies
to keep track of what ads it lets you
see and how often you see ads.
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Cookies
do not act maliciously on computer
systems. They are merely text files
that can be deleted at any time - they are not
plug ins nor are they programs.
Cookies
cannot be used to spread viruses
and they cannot access your hard
drive. This does not mean that cookies
are not relevant to a user's privacy and
anonymity on the Internet.
Cookies
cannot read your hard
drive to find out information about
you; however, any personal information that
you give to a website,
including credit card information, will most
likely be stored in a cookie
unless you have turned off the cookie
feature in your browser.
In only this way are cookies
a threat to privacy. The cookie
will only contain information that you freely
provide to a website.
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Cookies
have six parameters
that can be passed to them:
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Both Netscape
and Microsoft Internet
Explorer (IE)
can be set to reject cookie
if the user prefers to use the Internet
without enabling cookies
to be stored. In Netscape,
follow the Edit/Preferences/Advanced menu and
in IE,
follow the Tools/Internet Options/Security
menu to set cookie
preferences. |